In an increasingly commercial world of mass consumption, niche perfumes are appealing to men as they focus on exclusivity, authenticity, quality ingredients and taking creative risks
Cosmetics Business Markets shines the spotlight on six of the latest launches:
Floris Fumée de Jasmin
The sheet mask brand Floris’ new limited edition men’s fragrance, Fumée de Jasmin, was inspired by a beautiful cask of jasmine discovered in the ‘mine’, the brand’s original perfume workshop two floors below its Jermyn Street shop in London. . . .
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