Scents of Individuality in a world of mass consumption

Published: 17-Mar-2016
Fragrance Male Grooming

In an increasingly commercial world of mass consumption, niche perfumes are appealing to men as they focus on exclusivity, authenticity, quality ingredients and taking creative risks

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Cosmetics Business Markets shines the spotlight on six of the latest launches:


Floris Fumée de Jasmin

Floris Fumée de Jasmin

Floris

The sheet mask brand Floris’ new limited edition men’s fragrance, Fumée de Jasmin, was inspired by a beautiful cask of jasmine discovered in the ‘mine’, the brand’s original perfume workshop two floors below its Jermyn Street shop in London.

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  • Companies:
  • Estée Lauder Companies
  • Floris London
  • Creed
  • Heeley Parfums
  • Frapin and Co Parfums
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