Scents of Individuality in a world of mass consumption

In an increasingly commercial world of mass consumption, niche perfumes are appealing to men as they focus on exclusivity, authenticity, quality ingredients and taking creative risks

Cosmetics Business Markets shines the spotlight on six of the latest launches:


Floris Fumée de Jasmin

Floris

The sheet mask brand Floris’ new limited edition men’s fragrance, Fumée de Jasmin, was inspired by a beautiful cask of jasmine discovered in the ‘mine’, the brand’s original perfume workshop two floors below its Jermyn Street shop in London. . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies