Schmidt’s Naturals introduces new aromatic body wash

By Becky Bargh | Published: 24-Jul-2018

With an argan oil-based surfactant the product is designed for moisture-rich cleansing

Body care brand Schmidt’s Naturals has revealed its new Body Wash (US$9.99) designed to nourish and moisturise skin.

The wash is available in two scents, Jasmine Tea and Cedarwood & Juniper, and will launch at Target across the US.

The products are said to be true to the brand’s vegan ethos and contains sea-based antioxidants and amino acids including nori, red algae and spirulina.

Co-founder and CEO Michael Cammarata said: “Diversifying and elevating our product offering is what our consumers expect of us.

“We are thrilled to continue providing the latest and most advanced plant-based ingredients and setting standards with environment-friendly and ethical practices that are even inspiring heritage personal care brands to follow suit.”

The products are also free from SLS, sulphates, artificial dyes and fragrances.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like