Henkel-owned hair care brand Schwarzkopf is helping clean up the environment with its new Million Chances initiative.
The project, in partnership with Plastic Bank, offers women in Haiti the opportunity to collect plastic from the streets in exchange for money and other household necessities.
At the Plastic Bank collection centres, residents can charge their phones, access the internet and let their children study in rooms with lights.
Marie-Ève Schröder, Corporate Senior VP International Marketing for Henkel Beauty Care, said: “In a country like Haiti that is shaped by poverty and the lack of prospects, you need a fair bit of patience and have to invest a lot of time and dedication to be successful with your cause.
“That’s exactly what Schwarzkopf’s Million Chances initiative is doing here and over the course of the partnership with the Plastic Bank.”
She added: “In particular, we are focusing on the daily needs and problems of girls and women.”
Once the plastic has been collected it is sorted, processed and supplied to companies as recycled ‘Social Plastic’.
David Katz, founder and CEO of the Plastic Bank, said: “Our chain of collections in Haiti engages the poor to be able to provide a way for plastic to used as money.
“The sale of social plastic provides an income for the world’s poor.”
