Schwarzkopf provides a colour boost with Live Color XXL HD line

The hair care brand is relaunching all 36 of its Live Color XXL colourants with its new HD-Vibrant pigment technology, plus five new shades

Schwarzkopf is set to relaunch all 36 shades of its Live Colour XXL hair colourants with a new formula that delivers more vibrancy, shine and colour.

The new Live Color XXL HD line will be rolled out to Schwarzkopf’s Intense Colour, Luminance and Ultra Brights collections, featuring the brand’s new HD-Vibrant pigment technology. According to the brand, the re-engineered formula “saturates each hair strand with a dose of bold colour, for extra long lasting colour performance with amazing shine and fade resistance”. Five new shades will also be added to the Intense Colour collection including: Atomic Blonde, Urban Brown, Cherry Mahogany, Pure Purple and Scandalous Scarlet.

Schwarzkopf Live Color XXL HD will launch in August at a number of UK retailers including Boots, Superdrug, Morrisons, Tesco, Wilkinson and Sainsbury’s, with a recommended retail price of £5.49.