Science-backed, mood-boosting fragrance is the latest wellness trend

By Jo Allen 19-May-2022

Consumers are using scent as a self care tool, creating an opportunity for performance fragrances that validate their claims

Science-backed, mood-boosting fragrance is the latest wellness trend

This article was originally published in the May issue of Cosmetics Business Trend Report


This week's insight in May's fragrance trend series focuses on a key trend that is building momentum in fragrance: the ability of scent to support self care.

Sign up for your free email newsletter

Not only are more fragrances selecting notes specifically for their mood-boosting benefits, brands are investing in building their wellness claims with science-based evidence. And as they do, consumers' understanding of the wellbeing benefits of fragrance will grow.

...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Featured Companies

See also