Science-backed, mood-boosting fragrance is the latest wellness trend

By Jo Allen 26-May-2022

Consumers are using scent as a self care tool, creating an opportunity for performance fragrances that validate their claims

This article was originally published in the May issue of Cosmetics Business Trend Report

This week's insight in May's fragrance trend series focuses on a key trend that is building momentum in fragrance: the ability of scent to support self care.

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Not only are more fragrances selecting notes specifically for their mood-boosting benefits, brands are investing in building their wellness claims with science-based evidence. And as they do, consumers' understanding of the wellbeing benefits of fragrance will grow.


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