The new website is powered by online retail company YOOX Net-A-Porter Group
Formula One racing team Scuderia Ferrari has set live its new digital platform.
The website, store.ferrari.com, stocks Ferrari’s racing merchandise as well as the brand’s two fragrances for men, Scuderia Ferrari Light Essence (£34) and Scuderia Ferrari Forte Eau de Parfum (edp) (£40).
Online retail company YOOX Net-A-Porter Group (YNAP) was chosen to power the site and personalised it for Ferrari.
YOOX Net-A-Porter Group’s President of Online Flagship Store, Paolo Mascio, said: “Ferrari is one of the most dreamed of luxury brands and I’m proud that YNAP is the exclusive online retail partner for Ferrari’s online flagship store.”
In addition to the new store, Ferrari is launching an international multimedia campaign, which has also been designed by YNAP.