Sebastian Professional collaborates with ‘body-love’ activist Tess Holliday

The partnership marks the launch of the brand’s new campaign #ShapeYourWorld

Tess Holliday

Hair care brand Sebastian Professional has collaborated with ‘body-love’ activist Tess Holliday to promote its new campaign #ShapeYourWorld.

Holliday is best known for pioneering the body positive movement.

She said: “I’m thrilled to work with Sebastian Professional.

“I’ve been using Sebastian for years and as a plus size model, I’m delighted they understand the importance of diversity and individuality in the beauty industry, where so often only a certain type of look is celebrated.”

To start the partnership, Holliday has partnered wth Sebastian’s Professional Top Artist, Anthony Cress to create a holiday style.

“Working with Anthony was amazing. He educated me through the entire process, I left feeling empowered and beautiful,” said Holliday.

Customers can see a glimpse of Holliday’s holiday style on her Instagram page @tessholliday.

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