P&G-owned body care brand Secret has cast a host of famous faces in its revamped All Strength, No Sweat campaign.
The all-female line-up stars Secret celebrity spokesperson Camila Mendes, Olympic gold medalist Swin Cash, actress Shenae Grimes-Beech, fitness influencer Ainsley Rodriguez and singer Jessie Reyez, who also wrote the music for the campaign.
According to the brand, the campaign’s music lyrics were inspired by the original All Strength, No Sweat platform from February 2019 and serves to inspire women in their careers.
“We’re so proud to be working with such a diverse group of inspiring women, all of whom were chosen for their unwavering strength and relentless approach to getting what they want from life,” said Secret’s Associate Brand Director Sara Saunders.
“We hear from incredible women every day about their concerns, their ambitions and about their work to earn their fair share at every stage and place in life.
“Our hope is that by spotlighting a few of these stories, we can continue to inspire strength and unity in making a real change together.”
Throughout 2020, Secret will release a series of short films detailing personal stories from the five women featured.
Reyez added: “Secret has a history of supporting women’s progress and telling stories on women’s strength, which is something that I feel equally passionate about.
“As a woman in the music industry, I’ve experienced first-hand how difficult it can be to make headway in such a male-dominated field.
“I’m honoured to be a part of this campaign and share Secret’s goal of equalising opportunity for women everywhere.”
She continued: “I hope our stories connect with other women out there and we can continue to inspire and lift up one another.”
