Self-tan brand Vita Liberata acquired by Crown Laboratories

The Irish tanning and skin care brand will sit alongside the Blue Lizard sunscreen brand in Crown Laboratories’ portfolio

Ireland-based self-tan and skin care brand Vita Liberata has been acquired by US specialty pharmaceutical company Crown Laboratories and private equity firm Hildred Capital Partners.

Crown Laboratories operates a portfolio of pharmaceutical and consumer healthcare products including Blue Lizard Australian Sunscreen.

Jeff Bedard, Crown Laboratories President and CEO, said: “We believe the Vita Liberata product line and the company’s strength in . . .

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