Pure Beauty

Selfridges initiative challenges traditional beauty mould

Published: 7-Feb-2014

UK department store to launch six week-long beauty event in three stores to celebrate all definitions of beauty

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UK department store Selfridges is launching a major beauty initiative called The Beauty Project, which will debut in London, Birmingham and Manchester on 1 May 2014.

The Beauty Project has a dual mission to bring tailored beauty to every part of Selfridges, and to celebrate all definitions of beauty during the six weeks of the campaign.

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