Self-tan brand Vita Liberata acquired by Crown Laboratories

Published: 8-Jan-2018

The Irish tanning and skin care brand will sit alongside the Blue Lizard sunscreen brand in Crown Laboratories’ portfolio

You need to be a subscriber to read this article.
Click here to find out more.

Ireland-based self-tan and skin care brand Vita Liberata has been acquired by US specialty pharmaceutical company Crown Laboratories and private equity firm Hildred Capital Partners.

Crown Laboratories operates a portfolio of pharmaceutical and consumer healthcare products including Blue Lizard Australian Sunscreen.

Jeff Bedard, Crown Laboratories President and CEO, said: “We believe the Vita Liberata product line and the company’s strength in

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like