Sephora is “vital” to JC Penney's growth says analyst


Beauty concession is key to store success

Shares in US retailer JC Penney have slumped more than 22% since early October, dropping to $7.66 each at the time of writing. However, the inclusion of LVMH-owned and controlled Sephora concessions within JC Penney stores are said to be vital to the retailer’s comeback.

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Steven Ruggiero, Managing Director and Head of Research at New York broker R.W. Pressprich & Co told Cosmetics Business: “The nearly 500 JC Penney stores that have a Sephora store within them produce consistently higher comparable sales than those JC Penney stores that do not include a Sephora.”


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