Sephora launches confidence classes for women going back to work


The LVMH-owned cosmetics retailer hopes to help 100,000 women by 2020 through the initiative

Sehpora has launched a new initiative to support those going through major life changes, such as re-entering the workplace.

The Classes for Confidence programme, which launched on 1 October, aims to deliver approximately 200 classes reaching 2,000 people by the end of 2016. Longer term, the company hopes to inspire confidence in 100,000 women by 2020.

More than 85 Sephora stores will partner with non-profit organisations in their local areas. The classes will involve giving make-up application tips to women that want to create a professional image before going back to work.

Corrie Conrad, Sephora's Head of Social Impact, said: "Classes for Confidence was born from our core strength of education, and utilises the company's existing infrastructure and beauty classes programs for even greater good."

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Classes for Confidence is one of three programmes that comprise Sephora's social impact initiative called Sephora Stands.