Beauty consumers can celebrate the opening of 13 new Sephora stores in JCPenney this 4 May
Beauty consumers can visit 13 new Sephora stores at US retailer JCPenney from Friday 4 May.
The concessions will be situated in the centre of each JCPenney store, where customers will be able to try on a selection of beauty products, ranging from fragrance to skin care.
Product consultants will also be on hand to advise consumers on colour application and skin care routines.
The first 100 customers to arrive at the unveiling will also receive a Sephora inside JCPenney gift card, worth up to US$100.
Sephora is also giving away 700 gift bags at each location.
Brands available will include Fenty Beauty, Anastasia Beverly Hills, Kat Von D Beauty, Too Faced and Urban Decay.
Sephora inside JCPenney will also be offering treatments to visitors at JCPenney, including 15 minute makeovers, facials as well as complimentary make-up services, from contouring to lipstick application.
The new store-in-stores can be found in these 13 locations:
The total number of Sephora stores inside JCPenney now equals over 650 across the US.