Sephora swaps escalators for slides in new flagship stores

The LVMH-owned cult beauty retailer is bringing new meaning to its Play, Share and Shop store philosophy with new Spanish openings

Slide with it: Consumers can now enjoy a new way to get from A to B

Sephora has unveiled two new flagship stores in Spain.

According to LVMH, the expansion is a result of the success of the retailer’s two digitally focused pilot stores . . .

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