Seppic strengthens Middle East presence

Dubai office aims to double sales revenue in five years

French polymer and surfactants specialist Seppic has opened a business unit in Dubai as part of plans to strengthen its position in the region. Based at its parent company, Air Liquide’s premises the new office is part of plan to double Seppic’s sales revenue in the region over the next five years.

“The markets in the Middle East are varied and all have their own distinctive local features,” explained Vincent Ganne, head of Seppic’s health & beauty business unit and the Dubai subsidiary. “But they share a common economic dynamic and a strong business ethic. With our local presence we will be better placed to understand and serve these specific needs.”