Serena Williams raises awareness of gender inequality with P&G brand Secret Deodorant

Published: 13-Feb-2020
Marketing

The American professional tennis player will work with the deodorant brand to progress the conversation around gender equality in all facets of life

You need to be a subscriber to read this article.
Click here to find out more.

Tennis superstar Serena Williams has teamed up with P&G to drive awareness of gender inequality in sports and beyond.

The former world No1 champion will be conducting a study with Secret Deodorant to explore gender bias in sports from high school through to professional level.

She will also be

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Procter and Gamble
See more

You may also like

Hair Care

Pantene names country star Kelsea Ballerini as latest ambassador

Read more
The ‘If You Go Down’ singer follows Clara Amfo, Chloe Fineman and Lucy Edwards in fronting the P&G-owned hair care brand

Trending Articles

  1. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  2. Why Dove is responding to the ‘Sephora kids’ phenomenon Actress Drew Barrymore is among those backing Dove’s recently launched #TheFaceof10 campaign
  3. Pure Beauty Global Awards 2024 finalists announced! The Pure Beauty editorial team has announced the best in the industry, now it is up to the expert judging panel to decide the winners
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    AI influencers are disrupting beauty, but Dove takes a stance against the tech in its ads The Unilever brand has taken a stance against using generative AI in its adverts, stating the technology is one of the “biggest threats” to championing real beauty
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Inside The Organic Pharmacy's big rebrand The British beauty company is refreshing its branding, streamlining its portfolio and undergoing a price reset to reclaim its position in the organic market

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

Hair Care

Pantene names country star Kelsea Ballerini as latest ambassador

The ‘If You Go Down’ singer follows Clara Amfo, Chloe Fineman and Lucy Edwards in fronting the P&G-owned hair care brand
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Updated: As England's Lionesses make it to the World Cup final, here’s why beauty brands are betting on women’s sports

From Urban Decay and Mielle backing basketball to Unilever’s sponsorship of the FIFA Women’s World Cup, beauty brands are piggybacking on the star power of women’s sports
Hair Care

Mielle named as WNBA’s first textured hair care partner

The hair care brand will create and promote content across the Women’s National Basketball Association’s social media platforms
Skin Care

Gillette Venus and Lotte Wubben-Moy reveal new TV spot ahead of Women’s World Cup

The P&G-owned brand launched its #MoveYourSkin campaign last year with the England Lioness and Arsenal star to tackle skin consciousness in women’s sport
Marketing

P&G's Braun IPL advert banned over misleading hair removal claims

The beauty device uses intense pulsed light to reduce the look of hair but does not remove hair permanently
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Top 50 beauty brands 2023: Which brands are the best loved?

Why are the most valuable brands not necessarily the strongest? And, with that in mind, which beauty player reigns supreme in strength? Brand Finance explains
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Top 50 beauty brands 2023: Which country’s brands are booming?

Which country’s brands gained in value in 2023 and which brands joined or fell off Brand Finance’s beauty league table this year?
Subscribe now