Seveov, a new active from Naturex

New from Naturex is Seveov, a hair care active from the company’s NAT beauty line designed for use in anti-hair loss formulations. The ingredient, which was launched to coincide with in-cosmetics 2010, stimulates hair growth by over 160% and protects the hair bulb.

In addition, Naturex unveiled fruit and vegetable powders in a variety of grain sizes, as well as three new hues under its NAT select range of 100% natural colours: Cat’s Claw, Dragon’s Blood and American Ginseng.