ShadeScout adds nail varnish shades to new app


Users can search for nail colours

A photo posted by ShadeScout (@shadescoutapp) on

Shade-locator app ShadeScout has expanded its offering with ShadeScout Nails. The new service allows users to search for specific colours across brands to find a suitable nail polish shade.

The app allows consumers to search for nail varnish shades, taking inspiration from objects around them. Users need to "scout" a shade using the camera on their smartphones and instant recieve a list of closely-matching nail varnish shades. The app lists shades from 25 major and boutique brands.

Users can purchase products directly from the app, browse current nail trends and share pictures on social media. Those who also download the original ShadeScout app can search for the same colours across colour cosmetics as well, finding eye shadow to match their nails, for example.

Linda Smith, Founder and CEO of FaceCake, which produces the app, said: "FaceCake's personalised platform makes it easy for shoppers to find exactly what they're looking for and our ShadeScout apps are a perfect example of that. Users have connected with ShadeScout's visual search and product discovery, while brands have a unique forum to reach new consumers who might not be familiar with their products. ShadeScout Nails lets the user direct their own shopping experience, providing instand product matches and purchase options in the palm of their hand."

The app is free to download and available for use on iPhones and iPads.

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