Shampoos are most innovative sector in the global cosmetics market

Innovation is driven by sustainability as consumers become more environmentally conscious, according to research by Cosmetics Europe

Shampoos are the most active area for innovation in the global cosmetics market, according to Cosmetics Europe’s annual report for 2016, with 19% of all cosmetics innovation taking place in the shampoo sector.

Much of the innovation is in the field of sustainability. During 2016, Cosmetics Europe placed a focus on . . .

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