Shampoos are most innovative sector in the global cosmetics market

By Patricia Mansfield-Devine 28-Jul-2017

Innovation is driven by sustainability as consumers become more environmentally conscious, according to research by Cosmetics Europe

Shampoos are the most active area for innovation in the global cosmetics market, according to Cosmetics Europe’s annual report for 2016, with 19% of all cosmetics innovation taking place in the shampoo sector.

Sign up for your free email newsletter

Much of the innovation is in the field of sustainability. During 2016, Cosmetics Europe placed a focus on...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business