Shark Tank backed K-beauty brand Glow Recipe partners with Cult Beauty

The brand will open a retail space in London in conjunction with online retailer Cult Beauty

Online retailer Cult Beauty has teamed up with K-beauty brand Glow Recipe to open a new pop-up in London, UK.

The two-day Glow Marchè event will open in Fitzrovia selling products from the brand’s SoKo-inspired beauty line.

Glow Recipe took to its Instagram account to make the announcement.

It read: “We’re so excited to announce The Glow Marchè, our weekend-long pop-up shop with @cultbeauty.”

Image: via Instagram @glowrecipe

According to the post, customers will be able to take part in bespoke skin care consultations to find their ideal ingredient combinations from the brand’s line-up.

Glow Recipe was established in 2014 by Sarah and Christine Chang with eight beauty products, before being granted funding on US business TV series Shark Tank.

In 2018, the duo founded Glow Recipe’s sister brand, Sweet Chef, to help target specific skin care concerns.

The pop-up will be open on 1 and 2 February.

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