Sheryl Crow partners with Colgate to promote tooth whitening product

The platinum selling artist is helping to promote the brand’s Optic White launch

Multi-platinum selling musician and singer Sheryl Crow has partnered with Colgate to help promote its latest launch, Optic White.

Crow kicked off the partnership by attending a press day in New York City, US, where she discussed how technology is evolving in the music industry.

The Optic White Renewal toothpaste is said to remove ten year’s worth of yellow stains when brushing twice daily for four weeks.

“Over the years I've always sought out what's best for me and I love innovative products that help my self-care routine," said Crow.

“One of my favourite products right now is the new Colgate Optic White Renewal toothpaste.

“It's such a game-changer – in just one month it removes ten years of yellow stains by simply brushing your teeth twice a day! Now I can rest assured that I will look and feel my best when performing on stage."

The product comes in three variants including High Impact White, Enamel Strength and Lasting Fresh.

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