The Japanese beauty giant is aiming to accelerate its growth through M&A activity and a focus on technological innovation
Shiseido has appointed Marc Rey, currently its President and CEO of Shiseido Americas, as Chief Growth Officer, in a bid to build on the company's sustainable growth strategy.
In his expanded role, effective from 2019, Rey will identify opportunities to grow the business both organically and through M&A activity.
Alongside Rey, Shiseido has also named Ron Gee, Chief Financial Officer of Shiseido Americas, as its new Global M&A Leader.
He will lead a new M&A team to drive the company's global acquisition strategy, aiming to strengthen Shiseido's focus on technological innovations; in the last year, it has acquired technology companies Olivo Laboratories and Giaran.
Commenting on his new role, Rey said: “A strong M&A strategy with continued development of new technologies is what keeps growth sustainable.
“I am honoured to spearhead these important growth strategies and continue building on the momentum Uotani-san [Masahiko Uotani, Shiseido's President and CEO] has created over the past few years, harnessing the potential of emerging technologies, business models and brands.”
As part of its strategy, Shiseido has also announced the opening of a new Technology Acceleration Hub in Massachusetts, US, led by Jim Mainard, former Executive Vice President of Digital Strategy and New Business Development at DreamWorks Animation.
Uotani added: “During his tenure, Marc has led, with great success, acquisitions in both technology and traditional beauty which are helping to pave the way for Shiseido’s future growth toward 2020 and beyond.
“With Marc as Chief Growth Officer, we are ensuring that sustained growth remains at the forefront of our company’s strategy.”
Shiseido owns cosmetics brands including NARS, Laura Mercier and bareMinerals.