The brand has entered the retail space in an effort to boost its profile in its domestic market of Japan
Beauty brand Shiseido has ventured into bricks-and-mortar with its first-ever flagship in Tokyo, Japan.
Inside, across the three-floor space, customers will be able to shop all of the brand’s collections, as well as a line of limited edition in-store ranges.
Across the three-floor space, shoppers will also be able to engage with digital content throughout the store.
The Japanese conglomerate decided to enter the physical retail space in an effort to meet new and existing customers, and to boost its profile.
Today, Shiseido is available in 85 countries and stocks products across skin care, sun care, make-up and fragrance.
Asia’s booming beauty market has prompted a number of brands to open eastern flagships in the region.
This year, beauty brands Lush and Miller Harris entered the market with stores in Japan, China and Hong Kong.
The market has also experienced success online, with brands such as Fenty Beauty and Chanel launching on Alibaba’s Tmall website.