Shiseido launches sustainable skin care brand BAUM inspired by trees

By Lucy Tandon Copp 31-Mar-2020

The brand is inspired by the ‘power of trees’ and the concept of coexistence with nature, and features refillable packaging with upcycled wood

Japanese beauty conglomerate Shiseido has launched a sustainable beauty brand inspired by the ‘power of trees’ called BAUM.

Sign up for your free email newsletter

The skin care brand, due to launch ...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business