Shiseido launches sustainable skin care brand BAUM inspired by trees

By Lucy Tandon Copp 31-Mar-2020

The brand is inspired by the ‘power of trees’ and the concept of coexistence with nature, and features refillable packaging with upcycled wood

Japanese beauty conglomerate Shiseido has launched a sustainable beauty brand inspired by the ‘power of trees’ called BAUM.

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The skin care brand, due to launch ...

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