The result of Shiseido’s most recent research and development into UV protection technology is WetForce
The result of Shiseido’s most recent research and development into UV protection technology is WetForce – a technology that interacts with water and perspiration to create a more uniform UV shield.
The patent pending sunscreen technology interacts with the minerals in water and perspiration, causing the sunscreen film to become more uniform, smoother and stronger upon contact, with about 120%* higher protection effect.
WetForce was developed to answer the needs of consumers for whom conventional sunscreen technologies were incapable of maintaining full UV protection effect after contact with water or perspiration. Shiseido focused on the minerals contained in water and perspiration, and looked into the possibility of water improving the performance of a sunscreen film and enhancing its UV protection capabilities.
The company focused on the relationship between minerals, such as the calcium ions and magnesium ions in tap water, seawater, perspiration, and the components that make up the film in sunscreens. This resulted in the discovery of an Ionic Mineral Sensor, a technology that causes the minerals in water or perspiration to bond, improving the water repellency of the sunscreen, and making the film on the skin smoother, stronger and more uniform, with a higher protection effect.
The company said that its scientists see vast possibilities for WetForce and are exploring more UV protection products that it could be incorporated into.