Shiseido recruits 'high school girls' to create new POSME brand
The brand is inspired by the ‘new pop culture’ that girls in high school are said to be creating in Japan
Shiseido has announced the launch of POSME, a new project and brand created with the help of Japanese high school girls.
High school girls have been “garnering attention as a source of a new pop culture, following the millennials in Japan”, the brand explained.
The girls working with Shiseido form a team called . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business
Companies
© HPCi Media Limited | Registered in England No. 6716035 | Natraj Building The Tanneries, 55 Bermondsey
St, London SE1 3XG | VAT GB 939828072