The brand is inspired by the ‘new pop culture’ that girls in high school are said to be creating in Japan
Shiseido has announced the launch of POSME, a new project and brand created with the help of Japanese high school girls.
High school girls have been “garnering attention as a source of a new pop culture, following the millennials in Japan”, the brand explained.
The girls working with Shiseido form a team called . . .
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