Shiseido slims down for summer


New Advanced Body Creator said to break down, burn and prevent body fat.

Japanese beauty brand Shiseido is set to release a slew of new launches in May spanning body care, sun care and fragrance. New for the brand will be the Advanced Body Creator: Super Slimming Reducer, which is said to contain the latest skin care technology and research to help break down, burn and prevent excess body fat.

The break down of fat comes through the use of caffeine, while the effects of aromachology are said to help burn fat from the body. Finally, grapefruit oil and western Hawthorn extract help to reduce the accumulation and formation of future fat. It will be priced at £53.

Meanwhile, the brand is also growing its sun care offering with new Expert Sun Ageing Protection Lotion SPF30 and Ageing Protection Cream Plus SPF 50+. Both formulations are said to be lightweight and non-sticky, in addition to being water resistant and sand proof. They also contain Shiseido’s patented SuperVeil-UV360 technology which enables the formula to be spread evenly over every skin contour to provide improved protection. The cream is priced from £27.50 while the lotion is priced from £28.50.

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Finally, the brand is also releasing two new limited edition scents as part of its popular Zen fragrance line. Zensun For Her is a floral fruity scent which blends mango, cherry blossom and musk, while the men’s version, Zensun For Him, combines wood and tones of mint. Both will be priced at £59.