Shiseido's beauty trendsetter on how to win shoppers in 2017

Published: 27-Apr-2017
Retail Marketing

Cecile Budge, Country General Manager of the Shiseido Group, UK & Ireland discusses the power of personalised technologies and the company's plans for 2017

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What does your role entail?

My role is to lead the market operations for our portfolio of brands – bareMinerals, NARS, Laura Mercier, Dolce & Gabbana and Shiseido – in the UK & Ireland.

The Shiseido Group is re-structuring globally through the VISION 2020 plan. In the Europe, Middle East and Africa region, this means

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