Shopify rivals consumer shopping apps with new Shop roll-out

With its new app, the commerce software firm is helping users discover local businesses during the Covid-19 lockdown

E-commerce software firm Shopify has unveiled a dedicated mobile shopping app for consumers, called Shop.

Shop is designed to help users discover local businesses and receive personalised product recommendations from across beauty, fashion and home.

Traditionally, the business has focused on powering brand commerce channels – including Kylie Jenner’s Kylie Cosmetics – but due to the current stay-at-home order for many citizens, enforced by the Covid-19 pandemic, Shopify has expanded into the consumer realm.

“Shopify has focused the last decade on solving complex problems for entrepreneurs by making commerce seamless and accessible,” said Shop’s General Manager Carl Rivera.

“Now, we want to do the same for customers.

“We set out to solve common pain points in the customer’s shopping journey today, while developing specific features, like local business discovery, that will be relevant today and in the future.”

The app is also said to offer easy-to-use checkout and delivery tracking.

Last year Shopify’s CEO, Canadian Tobi Lutke, doubled his net worth in just six months to US$3.2bn after the business’ stock skyrocketed, according to Forbes.

The German-born entrepreneur’s estimated worth now stands at $5.5bn and his firm has a market capitalisation of $73.1bn.

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