Shoppers in Shanghai can now try augmented reality make-up

Watsons' flagship store in the Chinese city has worked with Perfect Corp to provide the facility

Shoppers at Watsons Flagship store in Shanghai, China, can now use augmented reality to try over 30 products, including MaxFactor and Maybelline.

The Consultation Mode kiosk is brought to consumers via technology company Perfect Corp.

Alice Chang, CEO of Perfect Corp, said: “Our app’s Consultation Mode transforms the in-store product discovery and selection process, resulting in far higher customer satisfaction by increasing confidence before making a purchase.

“We strive to help brick-and-mortar retail partners leverage the latest AR technology to create unique and pleasant experiences for digitally-savvy consumers.”