L'Oréal described the 26-year-old as a voice for her generation and will front two of the beauty giant’s upcoming campaigns
Award-winning French singer and songwriter Yseult has joined L’Oréal Paris’ company of Global Ambassadors.
In her first outing for the French beauty heavyweight, the ‘Corps’ singer will star in L’Oréal’s Les Nus by Color Riche campaign and be the face of the group’s new Volume Million Lashes Balm Noir product.
Yseult, born Yseult Onguenet, rose to fame eight years ago on a French talent show Nouvelle Star in which she was runner-up at the age of 19.
Despite missing out on the title, she was awarded a record deal with Polydor Records and released her debut album in 2015.
This year she was rewarded for her talents at France’s leading music ceremony, Victoires de la Musique, winning Best Female Revelation of 2021.
The body positivity activist has also spoken out to end discrimination and racism, and has called for greater representation in the public while condemning fat-shaming.
“I’m very proud to be able to share a message of peace, love, inclusivity and self-acceptation through L’Oréal Paris,” said the 26-year-old.
“Being a L’Oréal Paris spokesperson feels like opening the gates of beauty to all.
“It means that my voice matters, that the voices of all women matter and especially that the voices of women like me are heard.”
She continued: “It’s a message of self-confidence: believe in yourselves, don’t ever give up and trust your sorority.”
Meanwhile, L’Oréal Paris’ Global Brand President, Delphine Viguier-Hovasse, described her as a voice for her generation.
“By becoming an independent artist and using the power of her songwriting to overcome barriers, she leads a path for other women with the message: be exactly who you are,” she said.
“We’re delighted to welcome this talented and unique artist to the L’Oréal Paris family.”