Sisley targets younger market

Published: 14-Feb-2014

From February, luxury beauty brand Sisley is adding to its skin care and colour product lines. New from the brand will be SisleYouth, aimed at a slightly younger market (aged 25+) and containing a variety of actives to stimulate the skin’s cellular metabolism to improve vitality and moisture levels, according to Sisley.

It contains buckwheat seed extract to stimulate cellular metabolism, along with ginseng extract to combat fatigue and kiwi extract to improve vitality and energy. SisleYouth will be priced at £117.

Meanwhile, the brand is releasing a new line of lip products named Phyto-Lip Twist. The lip crayons are said to combine colour, skin care and shine in a single twist and will be priced at £28 each.

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