Singapore-based skin care brand Skin Inc. has named South Korean actress Son Ye-Jin as its first spokesperson.
Ye-Jin is represented by talent agency MS Team whose parent company, Spackman Media Group, invested in the cosmetics company for an undisclosed amount in March this year.
According to the brand, the Brand Evangelist will help with product innovation and become a shareholder in Skin Inc.
Skin Inc. hopes the appointment of the award-winning actress will attract millennial consumers to the brand.
“Through her fan base and Skin Inc. customers, we are committed to go back to the lab together, lend an innovative voice to Son Ye-Jin and transform the way people care for their skin,” said Skin Inc. Founder and CEO, Sabrina Tan.
The 35-year-old will feature in Skin Inc.'s digital campaigns and will be a key speaker in the brand's Open Innovation programme.
“I am thrilled to partner with the definitive global leader of customisable skin care to serve as the first brand evangelist. I'm looking forward to working with Skin Inc. to be the voice of the customer enriching the authenticity of the brand," said Ye-Jin.
Ye-Jin's most notable films include The Last Princess, The Truth Beneath and The Pirates.
She has previously been the face of Korean cosmetics brand Ohui.
