They have been described as ‘beastly marks’ and ‘the most dreaded of imperfections’ in the press but on the bright side at least stretchmarks are not harmful to the skin. Nevertheless they remain one of the biggest mysteries for the beauty industry, because despite the array of products on offer, stretchmarks are largely permanent in their nature.
“Many studies are underway to discover the ubiquitous ‘miracle’ stretchmark product but so far the only solution is prevention rather than cure. It is essential to use creams on a regular basis and specific anti-stretchmark products during pregnancy, but also during puberty since this is when stretchmarks start to appear,” says Lionel Laffon, marketing director for Lierac Paris (Ales Groupe).
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