Pure Beauty

Skin care analysis: Why catering for 'Asian skin' is limiting

Published: 27-Jun-2018

Skin scientist and clinician Steventon argues that it is limiting to view Asian skin care and indeed Asian consumers’ skin needs as uniform when discussing such a vast geographical area

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The 'Asianisation' of skin care has become a trend.

But is it correct to perceive 'Asian skin' as a uniform skin type when in fact there may be a number of different skin types within this vast geographical area?

Key factors to consider include climate, lifestyle, skin types and concerns, skin care habits and approaches to skin health – all of which have been reported to differ widely in Southeast Asia[1].


Different altitudes create different environments in terms of air temperature, humidity and UV radiation that can specifically influence the condition of the skin


Skin types and skin care habits

Asian women aim for a porcelain skin that is smooth and remains so later in life. Asian skin has increased skin reactivity and a thinner stratum corneum. It can become sensitive to environmental factors and skin care products, disrupting weaker skin barrier.

Acne scarring and post-inflammatory hyperpigmentation are top skin concerns. Darker skin produces

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