Skin care and fragrance drive sales in Germany C&T market

Market was worth €3.1bn in 2018, according to The NPD Group

Germany’s prestige beauty market was worth reached €3.1bn in 2018, an increase of 0.7% over the previous year, according to research from industry analyst, The NPD Group.

Like much of Western Europe, the country’s bricks and mortar retail sales remained flat, while e-commerce business experienced a 7% increase, representing 14% per cent of annual industry sales.

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