Skin care brand Aveeno launches new Dermexa range

By Becky Bargh | 31-May-2018

The new range contains natural oatmeal and other soothing ingredients

Aveeno has added a new range, Dermexa, to its offering of skin soothing products.

The Daily Emollient Body Wash, Daily Emollient Cream Dermexa and Fast & Long-Lasting Balm (£9.99 each) is designed to intensely moisturise skin to soothe itchy skin.

The collection contains natural colloidal oatmeal along with avenathramides, which are known for their soothing properties.

Rebecca Bennett, Skin care expert at parent company Johnson and Johnson, said: “I know how frustrating dry skin can be and often facilities are having to choose scientific, dermatological products and gentle kind to skin products that offer a much milder experience.

“Aveeno’s new range Dermexa provides the perfect balance of both effectiveness and gentleness, and can be used by all the family.”

Meanwhile, colloidal oatmeal is said to support the growth of naturally occurring micro-organisms, contributing to healthy and hydrated skin.

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