Skin care holds secret to hair care strategy

Published: 7-Nov-2014

Hair care manufacturers to identify the underlying factors in premium skin care.

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Hair care manufacturers need to identify the underlying factors that have been driving consumer spending in premium skin care and then apply those principles to premium hair care, says Euromonitor.

Only 10% of hair care sales are premium, compared with 30% for skin care, so there is room for improvement.

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