Skinfix targets diabetics

Canadian eczema skin care specialist Skinfix is launching in Target stores across the US this month

Canadian eczema skin care specialist Skinfix is launching in Target stores across the US from the middle of this month and, if the range does well, hopes to launch a line for people with diabetes in the country.

The range chosen to debut in the US is the Skinfix’s Body Repair line, which consists of three skus: Body Repair Balm, described as a ‘waterless healing ointment’ and contains aloe, jojoba oil and beeswax; Hand Repair Cream, which is based on colloidal oatmeal; and Daily Lotion with sunflower, jojoba and grapeseed oil. The line will be promoted with a digital advertising campaign and print ads published in consumer magazines.

At the end of the month, Skinfix will launch a skin care line for people with diabetes in its home market of Canada. Diabetics suffer from very dry skin due to chronically high glucose levels, which cause a loss of fluid in the body. Dry skin can crack, allowing germs to transfer into the areas and cause infection, so taking care of the skin is especially important for diabetes sufferers. The company will introduce the line into the US if the Body Repair line does well.

Skinfix specialises in natural formulations and its products are free of the steroids and hydrocortisone normally used to treat difficult skin conditions. The company began with original formulations hand-made by a British pharmacist, William Dixon, in the 1870s, which were passed down through the family. Currently, Skinfix is owned by a descendant of the original owner.