Smaller packs for developing nations

Smaller packaging could lead to stronger sales of cosmetics products in developing nations, where consumers cannot afford larger sizes,

Smaller packaging could lead to stronger sales of cosmetics products in developing nations, where consumers cannot afford larger sizes, says market analyst Euromonitor. Although there are challenges to overcome when connecting with lower-income consumers in emerging markets, packaging manufacturers are in a good position to deal with the key issue of affordability, said James Maddock, a packaging specialist at the firm.

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