Smashbox snaps up former L'Oréal boss Sejal Shah Miller

During her tenure at L’Oréal she worked with brands including Lancôme, Ralph Lauren and Giorgio Armani

Sejal Shah Miller // via LinkedIn

Colour cosmetics brand Smashbox has appointed former L’Oréal boss Sejal Shah Miller as its Senior VP, Global General Manager.

In her new role for the brand, which is owned by Estée Lauder Companies, she will be responsible for advancing its digital and influencer marketing strategies, accelerating product innovation as well as broadening its commercial opportunities.

She assumes the role from Beth DiNardo who joined the brand in 2016.

Most recently, Shah Miller served as Senior Vice President, Global General Manager at Mattel overseeing its Girls and Games portfolio.

This included brands such as Polly Pocket, Uno and Scrabble.

Prior to that she spent a decade working across L’Oréal’s Luxury Division in a number of senior marketing roles, working across brands including Lancôme, Ralph Lauren and Giorgio Armani.

Estée Lauder Companies’ Executive Group President John Demsey said: “Sejal comes to us with a phenomenal track record of leading transformative marketing and commercial strategies for iconic consumer and beauty brands.

“She understands what it takes to drive breakthrough ideas and bring teams together, which positions her well to lead Smashbox into its next chapter of growth.”

Shah Miller will be based at Smashbox’s Los Angeles headquarters.