Snail slime enters professional hair care category

US company Kenra is reinventing the Korean skin care trend with its Platinum Snail CC Creme for hair

Snail slime is making a resurgence, with innovation moving beyond skin care into the lucrative hair care category.

US-based hair care company Kenra has launched what it claims to be the first professional hair care product infused with snail essence.

The key ingredient is already an established skin care trend in Korea, but the Kenra Platinum Snail CC Creme ($25) aims to replicate its success for the US hair care industry.

The product is designed to fight "ten signs of ageing hair”, including: reducing breakage, improving elasticity and decreasing coarseness.

Laken Rose, Director of Field Education at Kenra, told Cosmetics Business: “Snail CC Creme offers . . .

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