The columbian actress is entering the fragrance market with a self-titled fragrance
Sofia Vergara, an international entrepreneur, actress and style icon, is entering the fragrance business with the launch of her first scent, Sofia by Sofia Vergara.
The fragrance will make its debut exclusively with US entertainment and lifestyle retailer HSN on 24 April, as well as key markets internationally, before rolling out to retailers nationwide in September.
"It is designed for the woman who wants to feel irresistible and truly enjoys being a woman," said Sofia Vergara. "I wanted to bring a little bit of who I am, my ethnicity and create a fragrance that is a true reflection of me."
"Sofia wanted to be very involved in the development of the fragrance and we knew it was critical to carefully choose the right partners (Maesa and Parlux), as well as the distribution channels," said Luis Balaguer, the CEO of Latin World Entertainment, the company he co-founded with Sofia Vergara in 1994.
Constructed with perfumer Bruno Jovanovic (IFF), the fragrance is a "sparkling cocktail of exquisite notes". The scent opens with a berry blend to represent Sofia's vibrant energy, while the middle notes embrace her love for her native country, Colombia. Lastly, the base notes evoke her "sexy, provocative magnetism".
"Inspired by Colombia's native gem and Sofia's favorite stone - the emerald - the bottle has been carved into a brilliant, multi-faceted form that radiates the glamour for which Sofia is known," explained Scott Oshry, CMO and Partner of Maesa, the branding and manufacturing firm behind the fragrance.
The launch will be supported by an advertising campaign shot by Carter Smith.
The Eau de Parfum will retail for $55 (100ml) and $48 (50ml), and a Shimmer Body Lotion will be available for $30.