Soft & Gentle launches 0% Aluminium antiperspirant range

Published: 6-Apr-2016

Soft & Gentle is tapping into the trend for free-from products with the new 0% Aluminium range.

Formulated with natural plant extracts, including sage and horsetail extract, the product is said to protect against sweat and odour while allowing the skin to breathe. The formula is also free from parabens and is packaged in a recyclable can.

The formula is available in three scents: Active, Floral and Care (£2.99 each). All three varieties are said to provide a fresh and lightweight scent.

Haley Darby, Senior Brand Manager at Soft & Gentle, said: “We’re thrilled to be launching the new Soft & Gentle 0% range. We hope this breakthrough range will inspire people to explore how they can make small tweaks to their lifestyle such as choosing a more natural form of protection when it comes to their anti-antiperspirant deodorant.”

Launch: out now

  • Companies:
  • Godrej Consumer Products
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