Soltan likens UV damage to getting a tattoo in new campaign

The new campaign released by Soltan aims to teach parents about the damage UV exposure can do to their children’s skin

Soltan has launched a new campaign that aims to teach parents about the damaging effects of UVA exposure on their children’s skin.

The campaign is the first from the UK sun care brand in 14 years and highlights how UVA sun damage is as permanent as getting a tattoo.

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