'Some brands feel icky being associated with poverty': Beauty Banks' Sali Hughes on how to help during the pandemic

Her writing has helped beauty consumers for two decades. Now journalist Sali Hughes explains how the industry is helping her fight hygeine poverty with charity Beauty Banks

Image via Nick Haddow

Sali Hughes has unintentionally created an industry movement. For more than two decades, she has been one of the most trusted voices in British beauty journalism. Writing for The Guardian, Glamour, Elle and Grazia (to name a few), Hughes has guided consumers with her unbiased tips and straight forward recommendations. She has written two bestselling books demystifying cult products and is a regular contributor on BBC Radio.

But in 2018, the journalist – alongside PR veteran Jo Jones – founded charity Beauty Banks, the cosmetic equivalent of a food bank. What may have started . . .

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