South Korean brands dream of Hawaii

Published: 9-Jan-2014

South Korean beauty brands set sights on Hawaiian shores

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A growing number of Korean beauty firms are looking to take their brands to Hawaii in order to reach a new market and find additional revenue sources.

Many of these brands regard Hawaii as one of the world’s most famous tourist attractions and as a test market to expand their business globally because the island attracts large numbers of tourists from around the world.

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