EUROPE: ACTION POINTS
Today’s consumers are more demanding than in the past. Spa brands need
to ensure their products offer both high performance and indulgence, while
treatments need to offer clearly communicated results.
“There is confusion among consumers around the definition of wellness
and wellbeing, and they don’t really understand what the different
people in spas do or what they can offer them. Clearer communication from
spas will help.”
Sue Harmsworth, founder, ESPA
Retaining existing clients while attracting new ones is a challenge, but it is
essential. Spa businesses should look at how they
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