A plan of action following the Spa & Salon Market Report 2017, these points will help your business grow in the right direction
EUROPE: ACTION POINTS
Today’s consumers are more demanding than in the past. Spa brands need to ensure their products offer both high performance and indulgence, while treatments need to offer clearly communicated results.
“There is confusion among consumers around the definition of wellness and wellbeing, and they don’t really understand what the different people in spas do or what they can offer them. Clearer communication from spas will help.”
Sue Harmsworth, founder, ESPA
Retaining existing clients while attracting new ones is a challenge, but it is essential. Spa businesses should look at how they . . .
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